Marketing Strategy | Advertising | Product Marketing |
Branding and Rebranding | Content | Customer Communications
I help organizations turn complex ideas, products, services, and business goals into marketing that people understand and act on.
With over 20 years of experience across regulated and highly complex industries, I bring together strategic marketing, product positioning, go-to-market planning, creative direction, content, customer communications, digital campaigns, and hands-on execution.
Marketing Strategy & Go-to-Market
I translate business objectives, technical capabilities, and customer needs into clear positioning, messaging, campaigns and product launch strategies.
Product & Service Marketing
Develop value propositions and marketing programs that help customers understand new products, services programs, and benefits, and motivate them to take action.
Brand Rebranding
I lead brand transitions, acquisitions, rebranding campaigns, identity development, campaign launches, and customer communications that make change understandable.
Integrated Advertising & Campaigns
I develop and manage campaigns across paid search, programmatic, social, email, web, direct mail, print, radio, television, and other channels.
Content & Customer Communications
I turn complicated subjects into clear, useful communications through copywriting, web content, email, social, blog posts, customer education, internal communications, and more.
Creative Direction
I connect strategy and creative execution, guiding agencies, designers, writers, media partners, printers and other vendors from concept through completion.
